Eventcube costs nothing a month and 5% of every transaction on its Starter plan, or $99 a month billed annually ($125 month to month) and 3% of every transaction on Pro, with Stripe's card fees on top of both. Free tickets are free. On a $50 ticket that is $2.50 or $1.50 per sale to Eventcube, before Stripe, and the subscription only pays for itself over Starter once you pass about 1,188 paid tickets a year.
What are Eventcube's plans, and what does each one actually include?
There are three, and the Eventcube pricing page is refreshingly plain about them. Starter is free to hold and charges 5% of the transaction total on paid tickets. Pro is a subscription, $125 a month or $99 a month if you pay for the year up front (so $1,188 a year), and drops the cut to 3%. Enterprise is "get in touch", with bespoke rates and bespoke payment gateways.
The subscription buys more than a lower percentage. According to Eventcube's own fee explainer, Pro unlocks a custom domain with SSL, full store customisation with the Eventcube branding removed, customised confirmation emails, dedicated technical support, a Zapier connection, high-availability SLAs, and the ability to run its online event products. Starter can sell tickets to a Zoom or Teams session but cannot run Eventcube's own virtual stage. Memberships, the subscription-management side of the product, sit on Enterprise only.
Both self-serve plans take payment through Stripe and nothing else. Eventcube deducts its fee and Stripe's at the point of sale and sends the remainder to the organiser's own Stripe account straight away, which is a genuinely good design: no held funds, no post-event payout, no invoice for platform fees three weeks later.
Why does the "transaction total" matter so much?
Because the percentage is not charged on the face value of the ticket. It is charged on the face value plus the booking fee, and by default Eventcube adds a 10% booking fee to every ticket and passes it to the buyer. You can set a custom booking fee at any figure, including zero, in which case you absorb the costs yourself.
Run the sums on a $50 ticket with the default booking fee left on. The buyer pays $55. Eventcube's Starter cut is 5% of $55, which is $2.75. Stripe's American card rate of 2.9% plus 30 cents on $55 comes to $1.90. The organiser receives $50.35, which is 35 cents more than the ticket's face value. That is the mechanism behind Eventcube's pitch that you can "make a little extra" on top of the ticket price: the buyer is funding both fees and a small margin.
Now run it with the booking fee set to zero because you would rather advertise an honest $50. Starter takes $2.50, Stripe takes $1.75, and you receive $45.75. On Pro, Eventcube takes $1.50, you receive $46.75, and you have paid $1,188 for the privilege before the first ticket sells.
Neither version is wrong. But "the customer covers the fee" is a choice about who sees the cost, not a change to what the cost is. A 10% surcharge at checkout is still 10% on your event's price, and buyers see it on the last screen before they pay.
Eventcube's Pro plan is a subscription that still takes a cut. It is priced like a flat fee and behaves like a percentage, which makes it the most interesting pricing model on the market to run the numbers on.
Every wristband on Eventcube Starter is 5% of the transaction; on Pro it is 3% plus the subscription · credit: Filipe Braggio / Pexels
What does Eventcube cost at 500, 5,000 and 50,000 tickets?
The table prices one year of activity on a $50 paid ticket, platform fees only, with the booking fee set to zero so the organiser is paying. Card processing is excluded everywhere except Humanitix, whose published rate already includes it. Eventbrite's figure is its service fee at 3.7% plus $1.79 per ticket. Ticket Tailor is its pay-as-you-go rate of £0.60 a ticket. Swoogo and eventcloud are flat annual licences for one user. Cvent and Bizzabo are left out because Cvent does not publish a price and Bizzabo's three-seat minimum makes a one-user row meaningless.
| Platform and fee basis | 500 tickets | 5,000 tickets | 50,000 tickets |
|---|---|---|---|
| Eventcube Starter, 5% of transaction, no subscription | $1,250 | $12,500 | $125,000 |
| Eventcube Pro, $1,188 a year plus 3% of transaction | $1,938 | $8,688 | $76,188 |
| Eventbrite, 3.7% plus $1.79 per ticket | $1,820 | $18,200 | $182,000 |
| Humanitix, 5% plus $1.29 per ticket, card fees included | $1,895 | $18,950 | $189,500 |
| Ticket Tailor, £0.60 per ticket pay as you go | £300 | £3,000 | £30,000 |
| Swoogo Professional, flat annual licence, one full user | $11,800 | $11,800 | $11,800 |
| eventcloud Team, flat annual licence, one user | $1,250 | $1,250 | $1,250 |
Two things stand out. First, at 500 tickets Eventcube Starter undercuts Eventbrite and Humanitix comfortably, because there is no fixed per-ticket component, and only Ticket Tailor's flat 60p beats it. Second, Pro's subscription makes it the most expensive option at 500 tickets and the cheapest percentage platform by a mile at 50,000, because 3% with no fixed fee is the gentlest slope in the percentage camp. It is still a slope. Between 5,000 and 50,000 tickets the Pro bill grows by $67,500 while the two flat lines grow by nothing.
What Would Zero Booking Fees Save You?
eventcloud charges a flat subscription, not a cut of every ticket. Compare it with what your current platform takes.
When does Pro beat Starter?
Divide the subscription by the two-point saving per ticket. On a $50 ticket the saving is 2% of $50, or $1.00, so Pro breaks even against Starter at 1,188 paid tickets a year, which is $59,400 of ticket sales. Below that, stay on Starter and take the higher percentage; above it, the subscription is a discount you should buy. At a $20 ticket the crossover jumps to 2,970 tickets, and at $150 it drops to 396, because the saving is a percentage too. The Pro features (own domain, no Eventcube branding, Zapier) may make the subscription worth it earlier, but that is a branding decision rather than a cost one.
The same arithmetic against a flat platform is less flattering. eventcloud's single seat is $1,250 a year, so Eventcube Starter costs more than it from the 501st $50 ticket, and Eventcube Pro costs more than it from the 42nd, because Pro's $1,188 subscription has already used up almost the whole gap before any percentage is charged. On a $100 ticket the Starter crossover falls to 250 tickets.
What does Eventcube not charge for?
Free tickets, subject to a fair-usage policy in its terms. Paid add-ons carry the same percentage as tickets. There is no per-event fee, no setup fee and no minimum term on Starter. Payouts are instant into your own Stripe account, so there is no float and no payout schedule to plan cash flow around, which puts Eventcube ahead of Eventbrite's post-event payout on the money-handling question.
Eventcube also says it offers reduced rates for charities and non-profit organisations, but does not publish what they are.
What is not on the pricing page?
A few things a buyer should know before signing up. Prices and percentages exclude VAT for United Kingdom companies, so a UK organiser on Starter is paying 6% of the transaction total, not 5%, and the Pro subscription carries VAT on top. Stripe's card fees vary by region (1.5% plus 20p on standard UK cards, 2.9% plus 30 cents in the United States) and currency conversion adds 1% or 2%. Stripe is the only gateway on Starter and Pro; anything else is an Enterprise conversation. The Pro monthly price ($125) is 26% higher than the annual one ($99), so the "save 20%" toggle on the page is describing the annual discount from the monthly rate, which is worth checking against your own cash-flow preference. And the iOS check-in app was still listed as "coming soon" on Eventcube's own site at the time of writing, with iPhone users scanning through a web page instead.
None of that is hidden; all of it is one click deeper than the headline. That is normal, and better than most.
Where eventcloud fits
eventcloud and Eventcube Pro cost almost exactly the same to subscribe to: $1,250 a year against $1,188. The difference is what happens after that. eventcloud charges no percentage of anything, so the year costs $1,250 at 500 tickets and $1,250 at 50,000, and the money goes into the organiser's own Stripe account with only Stripe's processing removed. The bill moves with the number of users, at $1,250 (£950 or EUR 1,100) per user per year from one seat, and that is the honest edge of the model: a five-person team pays five times what a solo organiser pays, however many tickets either sells. Unlimited events, tickets and registrations are the point of the product, and the pricing page says so without an asterisk.
The trade you make for that is scope. eventcloud is an in-person platform with no virtual stage, no membership product and no marketplace for reselling sold-out tickets, all of which Eventcube sells. Stripe is the only outside system eventcloud talks to. Eventcube's Pro plan bundles its Zapier connection and its own-domain hosting; on eventcloud, own-domain hosting is part of the Enterprise agreement rather than the Team seat. If you are comparing the two, the three-volume cost article runs the same $50 ticket through six more platforms, and the Eventbrite comparison covers the per-ticket model Eventcube is most often bought instead of.
Who this is not for
eventcloud does not do virtual or hybrid events. If a real share of your programme happens online, Eventcube's Pro plan or a specialist like vFairs will serve you better than a flat in-person seat. eventcloud has no membership or subscription product either. If you run a members' club or a season-pass model where the ticket is really a recurring payment, Eventcube Enterprise is built for exactly that and eventcloud is not.
And if you sell fewer than about 500 tickets a year at $50, or fewer than 250 at $100, Eventcube Starter is the cheaper choice on pure platform cost, with no subscription to justify and instant payouts. A flat fee is a different model rather than a discount, and below the crossover the percentage model wins.
If your volume sits above those lines, or you would simply rather know the ticketing cost for next year today, the eventcloud pricing page has one number on it and nothing behind it.
