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Payments and VAT

Follow the Money. It Ends in Your Stripe Account.

Card payments settle straight into your own Stripe account, on your own payout schedule. We take 0% of your ticket revenue and Stripe's own card fee goes to Stripe.

  • Charges created on your own Stripe account
  • VAT frozen onto every order
  • Payment links for late payers
Stripe card on the integrations page showing Live, with Stripe Dashboard and Disconnect buttons: payments from ticket sales go directly to the organiser's own Stripe account
Stripe, Your Account

Your Money Never Takes a Detour.

Connect your own Stripe account once. Charges are created on your account, payouts follow your own Stripe schedule, and eventcloud never holds the money or stores an access token.

  • 0% of your ticket revenue: we take nothing from a sale, whether it is a pass, an extra or a paid session, and add no booking fee to your delegates' checkout. Stripe's own card fee applies and goes to Stripe
  • Your account, your dashboard: a fully independent Stripe account with its own reports and payout schedule
  • In their language: delegates pay by card on Stripe's hosted checkout, which opens in their language, with your translated ticket names on the line items
  • No booking fee on top: the dominant ticketing platforms charge per ticket, usually passed to the attendee as a booking fee. Your delegates see the price you set
  • Warned before it costs you a sale: if Stripe is not connected or cannot take charges, your team sees why on the ticket page and the event dashboard
Sessions summary at checkout listing free sessions and two paid ones, with the sessions total and a Continue button
The total a buyer sees, with no booking fee added, and paid sessions settle in your own Stripe account with the pass.
At a Glance

Three Things Finance Asks First.

Direct
Into Your Own Stripe Account
Stripe Connect Standard: we never hold the money.
1
VAT Rate, Frozen per Order
One rate per organisation, inclusive or exclusive.
30 days
Payment Link Maximum
Open for 72 hours by default; resend or withdraw it any time.
VAT

VAT, Done Once. Frozen Forever.

Set your organisation's VAT rate once, inclusive or exclusive, with your own tax label. Every order keeps the VAT it was sold with, so changing the rate next year never rewrites last year's books.

  1. 01

    Set It Once

    One VAT rate and one label for the organisation, with prices shown inclusive or exclusive of VAT.

    VAT settings with VAT switched on for ticket sales at 20 percent, the label VAT, a VAT number field and prices set to include VAT
  2. 02

    Every Price Follows It

    Passes, extras and paid sessions all follow the setting, and the total a buyer sees before paying is exactly what Stripe charges.

    Price editor for a standard price window showing the VAT amount worked out from the organisation's VAT setting, with prices including VAT
  3. 03

    Net Leaves It Out

    Insights shows net after refunds, VAT and the fee Stripe charged, so it reads lower than Stripe's payout figure, which keeps VAT in.

    Insights figures for net revenue and average order value, under the progress bar towards a revenue target
Finance Questions

When Finance Says They Need an Invoice.

Coming soon: invoices, pay by invoice, bank transfer and purchase orders. Until then, there are honest ways to get the late payer registered, and refunds that keep the books straight.

  • A PO number on the form: capture it as a registration question, and it travels into the export
  • Hold a seat, send a payment link: they pay by card on your event's branded page, with the link open for 72 hours by default and up to 30 days
  • Add them by hand: once they have paid your finance team, they get the normal confirmation and ticket
  • Refunds that keep the records straight: refund without cancelling, or cancel and refund to free the place, with partial refunds tracked
  • One currency per event: any currency your Stripe account supports, such as GBP, EUR or USD
Actions for one attendee: view the transaction, resend the confirmation email, edit registration details, print a badge, cancel and refund, or erase personal data
Line by Line

Where the Money Goes. How It Is Recorded.

Live rows work on every seat today; Coming soon items sit on the workbench at the end.

CapabilityDetail
Payment MethodCard, on Stripe's hosted checkout
Where Charges SettleYour own Stripe accountStripe Connect Standard; no access token stored.
What Settles TherePasses, extras, paid sessions and any lead retrieval you sellWe take nothing from any of them.
eventcloud Commission0%, with no booking fee addedStripe's own card fee applies and goes to Stripe.
CurrencyOne per eventAny currency your Stripe account supports; US accounts sell in USD.
VATOne organisation setting, frozen per orderCovers passes, extras and paid sessions; inclusive or exclusive, with your own tax label.
Price Shown Before PayingExactly what Stripe chargesWith VAT shown the way you set it.
ReceiptItemised, with VAT, in each confirmation emailPer person when every ticket names its attendee; the booker then gets no copy.
Stripe's Payment PageOpens in the buyer's languageYour translated ticket, session and add-on names on the line items.
Payment LinksYesOpen 72 hours by default, up to 30 days; resend or withdraw.
Manual Add for Off-platform PayersYesNo amount or payment method is recorded.
RefundsFull, partial, or cancel and refundIssued by the organisation owner.
Free RegistrationYes, with no card stepOn a live event, free registrations still need a connected Stripe account.
Sales Paused NoticeYour team sees why a ticket is not sellingIncluding Stripe not connected or charges switched off; buyers just see that sales are paused.
Net Revenue in InsightsAfter refunds, VAT and the fee Stripe chargedFree orders currently carry a phantom fixed fee, a known issue.
Stripe Product SyncOptionalMirrors your passes as products in your own Stripe account, for Stripe's own reports.
One VAT Rate per OrganisationNo per-event or per-item rates, buyer VAT numbers or reverse charge.
Several Currencies in One EventOne currency per event.
Payment at the DeskNo in-person payments: send walk-ups a payment link they pay on their own phone.

On the Workbench

  • Invoices, Bank Transfer and Purchase OrdersRegister now, pay another way than by cardComing Soon
  • VAT Number on ReceiptsYour organisation's VAT number printedComing Soon
  • Free Registrations Without StripeTake free registrations with no Stripe account connectedComing Soon
  • Net Revenue, VAT and Fees in an ExportPart of exportable InsightsComing Soon
FAQ

Money Questions. Answered Before Finance Asks.

Still unsure? Book a demo and bring your finance team.

Where does the money go when a delegate pays?

Straight into your own Stripe account. eventcloud connects through Stripe Connect Standard, the charge is created on your account, payouts follow your own Stripe schedule, and we never hold the money or store an access token.

Does eventcloud take a percentage of registrations?

No. We take 0% of your ticket revenue and add no booking fee to your delegates' checkout. Stripe's own card fee applies and goes to Stripe. eventcloud is a subscription per team seat.

Can delegates pay by invoice or bank transfer?

Coming soon: invoices, pay by invoice, bank transfer and purchase orders. Today, capture a PO number on the form, hold the seat and send a payment link they pay by card, or add the delegate by hand once they have settled with your finance team. Each confirmation email carries an itemised receipt with VAT; when every ticket on an order names its attendee, each person's email shows their own share.

How does eventcloud handle VAT?

You set one VAT rate for your organisation, inclusive or exclusive, with your own tax label. It covers passes, extras and paid sessions alike, and it is frozen onto every order at the time of sale, so a later change never rewrites past orders. Coming soon: your VAT number on receipts. Today it is stored on your organisation but not printed on emails or PDFs.

Which currencies can we sell in?

One currency per event, chosen from those your own Stripe account supports, such as GBP, EUR and USD. A US Stripe account sells in USD.

Can we run a free event without connecting Stripe?

Coming soon: taking free registrations without connecting Stripe. Today, free registrations need no card step, but on a live event they still need a connected Stripe account.

What happens if our Stripe account is not connected?

Your team sees why on the ticket page and the event dashboard, with a link to the setting that fixes it. Buyers simply see that sales are paused.

Keep Going

Your Delegates Pay You. Directly.

Unlimited events, registrations and attendees on every plan. Card payments land in your own Stripe account and VAT is frozen onto every order, on every seat.

  • Your own Stripe account and payout schedule
  • VAT frozen onto every order
  • Every capability on every seat

Get in Touch. Let's Talk Events.