Know What You Actually Keep.
Gross revenue is the number you brag about on LinkedIn. Net revenue is the number that pays the rent. eventcloud shows both, side by side, live from your order ledger, with net taken after refunds, VAT and the real Stripe fee pulled straight off each charge. No nightly rollup, no estimated figures, no wishful thinking.
Live, this event
Gross and Net, Side by Side
Most dashboards flash a big happy gross number and leave the depressing maths to you. We just show you the net too.
- Net you can trust. Gross minus refunds, VAT and the actual Stripe fee, read off each settled charge. Not guessed, not rounded: the number your accountant will not argue with.
- Ten tiles, zero digging. Tickets sold, gross, net, average order value, average ticket price, refund rate, capacity sold: the whole scoreboard in one strip.
- A target that judges you, gently. Set a revenue goal and watch the bar fill. Hit it and it turns gold. Miss it and at least you knew early.
- VAT stays with the taxman. Net leaves VAT out on purpose, because it was never yours to keep. There is even a tooltip that says exactly that.
Net revenue
Your Crystal Ball, Minus the Mysticism
Will you sell out, or are you about to email "limited spots remaining" to a half-empty room? The forecast does the honest maths.
- Sales forecast. Projects your final ticket count and revenue from the last week, month or year of pace. Pick the window, it does the rest.
- Target versus reality. Projected revenue as a percentage of your goal, so "we will be fine" becomes an actual number.
- Estimated sell-out date. When you are on pace it tells you when the doors slam shut. When you are not, it tells you that too. Bluntly.
Forecast to event day
One Screen, the Whole Story
Everything else you would normally stitch together from five tabs and a prayer.
Capacity and inventory
Sold versus available, per ticket group and per ticket. No nasty surprises at the door.
Checkout conversion
Started, completed, and the ones who got cold feet at the payment page.
Sales charts
Tickets and revenue over time, grouped by day, week or month.
Live Means Live
No "data refreshes every 24 hours" in tiny grey text. Every page load recomputes from live order rows.
- Recomputed on every load. Straight from live rows. Refresh and it is current, because it never cached in the first place.
- Rehearse, run, review. Works on draft events for practice runs, on live events, and on archived ones long after the confetti is swept up.
Recomputed just now
Net revenue is gross minus refunds, VAT and the real Stripe fee read off each settled charge, sitting right next to gross. The only cut taken is Stripe's own card fee. eventcloud takes 0%, unlike the platforms that quietly skim a percentage before you have seen a penny.
Not yet. Insights is per event, and each event gets its own live dashboard, so you open the event you care about and read its numbers there.
Your orders and attendees export to a spreadsheet (.xlsx); the live Insights figures live on screen and recompute on every visit.
No fortune-telling. You get a real no-show count (tickets issued minus scanned) and a sales forecast built on your actual pace. Numbers, not vibes.
Included on every plan, like every other feature. One flat per-user price, no analytics add-on tier.
Stop Guessing. Start Knowing.
One live dashboard per event, net revenue you can trust, and nobody skimming per-ticket fees off the top.