See Where Registrations Came From
See which emails, posts, partners and campaigns are bringing people to your event. eventcloud notes how each buyer first arrived at your event site and shows you orders and revenue by channel, right in Insights. Your exports get a Source column too.
Where to Find It
Open your event and go to Insights. The Where Registrations Came From card has two tables.
By channel. Each row shows the Channel, with a detail such as "Social · LinkedIn" or "Referral · chamber.org", then Orders, Share and Revenue. The channels are:
Email: newsletters and email campaigns, plus visits from webmail such as Gmail or Outlook on the web.
Social: LinkedIn, Facebook, Instagram, X, TikTok, WhatsApp and the rest.
Paid search: search ads.
Organic search: Google, Bing, DuckDuckGo and other search engines.
Referral: a link on another website, such as a partner's blog or a press article.
Affiliate: a link with one of your affiliate codes.
Direct: typed in, bookmarked, or opened from an app that doesn't say where the visitor came from.
Other: tagged links with a medium that isn't one of the above, such as QR codes, print or SMS.
Campaigns. Your tagged links, by Source, Medium and Campaign, with Orders and Revenue. You see the top 20 by orders.
Completed orders count. Refunded ones don't. Revenue is what was paid less any refunds, in the event's currency. Free orders count as orders with no revenue.
How eventcloud Decides
It's the first visit that counts. When someone first opens your event site, eventcloud remembers how they got there for 30 days: the link's UTM tags, any affiliate code, the website that sent them, and the page they landed on. When they book, that's stored with their order, and it never changes afterwards.
So someone who spots your event on LinkedIn in week one, then books from your newsletter in week three, counts as Social. Your LinkedIn post did the hard work, and it gets the credit.
It works event by event. One person who reaches two of your events by different routes is counted correctly for each. And if they come back after the 30 days, that visit starts afresh.
Tag Your Links
Tagging is the best way to get a clear picture. Many email and messaging apps don't say where a visitor came from, so an untagged link in a newsletter often shows up as Direct. Add three tags to the end of your event link and it's counted where it belongs:
utm_source: who sent the visitor, such as
newsletter,linkedinorchamber.utm_medium: the kind of link, such as
email,socialorreferral.utm_campaign: your name for the push, such as
early-birdorspeaker-launch.
Put a ? before the first tag and & between them. If your link already has a ? in it, start with & instead. For
example:
?utm_source=newsletter&utm_medium=email&utm_campaign=early-bird
utm_medium decides the channel when a link is tagged:
| Utm_medium | Channel |
|---|---|
| email, newsletter, mail | |
| social, paid_social, organic_social | Social |
| cpc, ppc, paid, paid_search | Paid search, or Social when utm_source is a social network |
| organic, seo | Organic search |
| affiliate, partner, sponsor | Affiliate |
| referral, blog, press, website | Referral |
| Anything else, such as qr, print or sms | Other |
A few tips:
Keep to lower case. eventcloud stores tags in lower case, so
LinkedInandlinkedincount together, butlinked-indoesn't.Pick your names and stick to them. One spelling per newsletter, network and campaign keeps the Campaigns table tidy.
Tag your QR codes. A QR code on a poster or flyer usually reads as Direct. Give it
utm_medium=qrandutm_source=poster, and you'll see exactly what it brought in.
Use Affiliate Codes
Each affiliate gets their own link with their code, ending ?ref=CODE. Add one under Affiliates with
Create. They get an email with their link, and you can copy it from the copy button on their row.
A visit with an affiliate code counts as Affiliate, with the code as its detail, even when the partner shares their
link on LinkedIn. It's their sale, after all. If you add UTM tags to an affiliate's link too, use
utm_medium=affiliate, so the tag and the code agree.
In Your Exports
The attendee export and the transaction export both have a Source column, with the channel and its detail, such as "Referral · chamber.org" or "Affiliate · SPRING". Handy for sorting in a spreadsheet, or for sharing with a partner.
Orders with No Recorded Source
Some orders have no source:
orders placed before 11 November 2026, when this arrived;
attendees you imported;
orders you created yourself in the dashboard.
The card counts these apart, with a note saying how many there are, and never as Direct. In the exports their Source cell is blank.
If Something Goes Wrong
| What You See | What to Do |
|---|---|
| "No orders with a recorded source yet" | Sources appear as new orders come in. Give it a little time after you share your links |
| "No orders from tagged links yet" under Campaigns | Add utm_source, utm_medium and utm_campaign to the links you share |
| More Direct than you expected | Email and messaging apps often don't say where a visitor came from. Tag the links you send |
| A campaign appears twice | The tags were spelt two ways. Pick one spelling for future links |
| An affiliate's sale shows under another channel | The link had a utm_medium that wasn't affiliate. Use utm_medium=affiliate on affiliate links, or leave the UTM tags off |
| A note says some orders have no recorded source | Those orders were placed before 11 November 2026, imported, or created in the dashboard |
| Orders from payment links show as Direct or Email | Payment links are usually opened from an email, so that's where the first visit comes from |
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