The eventcloud blog

Ideas & Stories for Running Better Events.

Playbooks, product news and hard-won lessons from the world of unlimited ticketing.

Event organisers wrestle with rising per-ticket fees, clunky registration flows and attendee no-shows. Every article here tackles one of those problems with practical fixes — fee breakdowns, platform comparisons, engagement tactics and product news.

Should You Use Dynamic Pricing for Event Tickets? The Honest Answer for Conferences and Festivals
★ Featured
Streamlined Ticketing

Should You Use Dynamic Pricing for Event Tickets? The Honest Answer for Conferences and Festivals

Henrique B.

Almost never. What dynamic pricing really is, when it pays, what the Oasis and Knicks onsales got wrong, and the tiered playbook that keeps the upside.

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Ring Before You Sing: Rock am Ring Sold 100,000 Tickets Nine Months Out, Mostly Before Announcing the Bands
Event Industry TrendsIndustry News

Ring Before You Sing: Rock am Ring Sold 100,000 Tickets Nine Months Out, Mostly Before Announcing the Bands

Two sell-out years, one headliner and a fixed price moved 100,000 weekend tickets by September. What a trust-first presale teaches organisers.

Henrique B.
Courtside Correction: The Knicks Paused Their Onsale Over a $1,408 Get-In, and Your Early-Bird Tier Should Take Notes
Event RegistrationIndustry News

Courtside Correction: The Knicks Paused Their Onsale Over a $1,408 Get-In, and Your Early-Bird Tier Should Take Notes

The champions published the wrong prices, paused sales and are refunding the difference. Three lessons for anyone who has ever fat-fingered a ticket tier.

Henrique B.
Does Listing on Eventbrite Actually Sell Tickets? What Marketplace Discovery Is Worth, by Event Type
Marketing for Events

Does Listing on Eventbrite Actually Sell Tickets? What Marketplace Discovery Is Worth, by Event Type

Eventbrite says one ticket in four comes from discovery. True for a comedy night, near zero for a conference. What reach costs at 500 to 50,000 tickets.

Henrique B.
Speaker, Reviewer, Attendee, Gone: The ADA Boycott Is a Registration Problem Wearing a Governance Hat
Conference IndustryEvent Risk & Insurance

Speaker, Reviewer, Attendee, Gone: The ADA Boycott Is a Registration Problem Wearing a Governance Hat

1,200 diabetes researchers have pledged to skip the ADA's 2027 meeting. When the boycotters are the programme, your registration data is the smoke alarm.

Henrique B.
Fever Pitch: A $250m Round Says Live Is What AI Cannot Replace, and Marketplaces Want a Slice of It
Event TechIndustry News

Fever Pitch: A $250m Round Says Live Is What AI Cannot Replace, and Marketplaces Want a Slice of It

Fever just raised $250m at a $5.2bn valuation to sit between crowds and box offices. Great if you need strangers. Less so if you already own your audience.

Henrique B.
We Pay 8% Per Ticket. Is That Industry Standard? The Honest Benchmark
Streamlined Ticketing

We Pay 8% Per Ticket. Is That Industry Standard? The Honest Benchmark

8% all-in is what Eventbrite's rate lands on for a $100 ticket. Standard for that model, not for the market. Seven platforms benchmarked at three volumes.

Henrique B.
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