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Trade Fairs

One Trade Fair, Five Languages. One Visitor List.

Publish the fair in UK or US English, Spanish, German and French, each at its own address, and visitors register, pay and read their confirmation in the language they chose. Exhibitor passes sell in euros, with VAT frozen onto every order.

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  • Five languages, each at its own address
  • Unlimited visitors and exhibitors
  • VAT frozen onto every order
Attendee details step of a checkout in German, with the reservation timer and translated questions such as E-Mail-Adresse, Vorname, Nachname, Unternehmen / Organisation, Position, Mobilnummer and Wohnsitzland

Five Languages

  • English (UK)
  • English (US)
  • Español
  • Deutsch
  • Français
Trade Fair Quirks

Messe, Salon, Fiera, Feria.
Same Quirks in Every Language.

Continental fairs add languages, currencies and VAT to the usual exhibition headaches. Here is how eventcloud handles them.

Visitors from Across the Continent

The Quirk

Visitors expect to register in their own language, read the confirmation in it too, and search engines need to know which page is which.

How eventcloud Handles It

Publish the fair in UK or US English, Spanish, German and French, each at its own URL with a switcher and hreflang. Visitors register and pay on Stripe's page in the language they chose, and their confirmation email and PDF ticket follow once you publish each email in that language.

See Languages

Badges Your Stewards Can Read

The Quirk

A German visitor's badge in German is lovely, right up until the French steward on the door has to read it.

How eventcloud Handles It

Badges print in the fair's main language by default, so every steward and exhibitor can read the labels. Prefer each visitor's own language? Switch it on for the event.

See Badge Printing

Euros, VAT and Cross-border Exhibitors

The Quirk

Exhibitor passes sell across borders, finance wants euros, and every order needs the right VAT.

How eventcloud Handles It

Sell in any currency your own Stripe account supports, one per event, euros included. Set one VAT rate, inclusive or exclusive, with your own label and number, and it is frozen onto every order. That rate covers the whole organisation.

See Payments and VAT

Exhibitors Who Want Their Leads

The Quirk

Exhibitors want to scan visitors on the stand and take the leads home in a spreadsheet, whichever language they work in.

How eventcloud Handles It

Exhibitors scan the QR code on each attendee's badge or in their event app with their own phones, rate and qualify each lead and export to Excel, with the scanner in any of the five languages.

See Lead Retrieval
Languages

Translate It Once. Every Visitor Reads Their Own.

Every language version of the fair has its own address, so a visitor from Lyon lands on the French page straight from search and stays in French until the ticket arrives. Search engines are told which version suits which visitor, with no tags to write.

Event Languages card with English (UK) as the primary language, Deutsch visible to visitors at 52 percent translated with 39 items missing, Français hidden at 1 percent, and a picker to add another language

  1. Your Primary Language

    Everything you write starts here, and visitors see it wherever a translation is missing.

  2. How Much Is Done

    Each language shows how much is translated, and Show What's Missing links straight to every gap.

  3. Translate

    Every editor switches to that language, with your primary wording shown above each field.

  4. Visible to Visitors

    Show a language when it is ready. Your team can preview it before anyone else sees it.

  5. Hidden Until Ready

    New languages start hidden, so you can translate before visitors see them.

  6. Add a Language

    Up to five per event: UK and US English, Spanish, German and French.

Payments

Euros, VAT and Your Own Stripe Account.

Exhibitor passes are paid in your currency, into your account.

  • One currency per event: euros, pounds, dollars or any currency your Stripe account supports
  • VAT snapshotted at sale: one rate for the organisation, inclusive or exclusive, frozen onto every order
  • Your own tax label: VAT, TVA or MwSt, shown at checkout
  • Invoices and Bank TransferComing Soon
  • Your VAT Number on Every ReceiptComing Soon
See Payments and VAT
VAT settings card with VAT switched on for ticket sales at 20 percent, the label VAT, a VAT number field and prices set to include VAT
Onsite

Badges and the Hall Entrance. In Any Language.

Visitors register free, exhibitors get a private pass link, and everyone gets a badge you designed.

A Badge Kiosk in the Foyer.

Visitors type their ticket number, check their badge and print it, and printing checks them in. Switch on name or email search and they can look themselves up instead.

  • Free registration: a public group for visitors, with no card step
  • Private exhibitor passes: a separate group behind a secret link
  • Typos fixed: if you allow it, before the badge prints
See the Badge Kiosk
Badge kiosk asking Hi Tomas Reyes, is this you? above a preview of his CloudInfra Expo 2026 badge with name, job title, company, QR code and Buyer VIP, and buttons to start again or print

Badges Your Stewards Can Read.

Badges print in the fair's main language by default, and in each visitor's own if you switch that on. Design them in millimetres on A6, A5, A4, 4x6 inch, Letter or custom stock, with live data from any question.

See the Badge Designer
Printed delegate badge for BioInnovate MedExpo 2026 with the event banner, Mei Koch, Head of Sales at Wayne Enterprises, a QR code and DELEGATE

Leads in Any of the Five Languages.

Exhibitors scan the QR code on each attendee's badge or in their event app with their own phones, rate and qualify each lead and export to Excel, with the scanner in their language. Coming soon: stand sales on a floor plan and an exhibitor portal.

  • Included or sold: with the exhibitor pass or at checkout
  • No charge from us: per scanner or per lead
See Lead Retrieval
My Questions screen in the event app: rating is always on, plus two questions, when are they looking to buy and what are they interested in, and an Add Question button

A Link and a PIN for Every Entrance.

Any phone or tablet, with no app and no accounts. Pause the link at the end of a shift, or rotate it so the old one stops working.

  • Duplicates caught: a second scan shows the first check-in time
  • Problems refused: refunded or unpaid tickets are turned away
See Check-in
Check-in settings for door staff: a four digit staff PIN, a switch to pause access, and a check-in link with a QR code to open on a phone. The PIN and link are masked in this image
Fair Questions

Questions Fair Organisers Ask.

Can visitors register in German or French?

Yes, on the German or French version of the fair, each at its own URL. Five languages are live: UK and US English, Spanish, German and French. The form, checkout and Stripe's payment page follow the visitor's choice, and so do confirmation emails and PDF tickets once you publish each email in that language.

Can we sell in euros and be billed in euros?

Yes. Each event sells in one currency from those your own Stripe account supports, euros included, and your eventcloud subscription can be billed in GBP, USD or EUR.

Can we print visitor badges at the fair?

Yes. Put a self-service Badge Kiosk in the foyer: visitors type their ticket number, check the badge and print it, and printing checks them in. Badges print in the fair's main language unless you switch on each visitor's own.

Can exhibitors capture leads at the fair?

Yes. Lead retrieval comes with every seat: exhibitors scan the QR code on each attendee's badge or in their event app with their own phones, rate and qualify each lead, and export their leads to Excel. No charge from us per scanner or per lead. You decide whether exhibitors get it with their pass or buy it at checkout for a price you set.

Is our data hosted in the EU?

Coming soon: EU or UK data hosting and a data processing agreement. Today it is hosted in the US, on Fly.io in US East. You can erase a visitor's data on request and export visitors and orders to Excel whenever you like.

Keep Exploring

More for Fair Organisers.

  • Solution

    Exhibitions

    Visitors, stands and the entrance, in UK English.

  • Solution

    Trade Shows

    Attendees, booths and the doors, in US vocabulary.

  • Solution

    Confex

    A conference and an exhibition in one event.

  • Feature

    Languages

    Five languages, from the form to the PDF ticket.

  • Feature

    Badge Kiosk

    Visitors print their own badge in the foyer.

  • Comparison

    eventcloud vs idloom

    Compared on languages, VAT and badges.

  • Comparison

    eventcloud vs Eventtia

    Compared on languages, payments and the door.

  • Glossary Term

    Trade Fair

    The word explained, with its continental cousins.

Run the Fair in Five Languages. Count Only Your Team.

Unlimited events, registrations and attendees on every plan. Build the fair in the free trial and publish when every language is ready.

Start Your Free TrialBook a Demo
  • Five languages per event
  • Unlimited visitors and exhibitors
  • VAT frozen onto every order

Get in Touch. Let's Talk Events.