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Event Industry Trends

Every article tagged Event Industry Trends from the eventcloud blog.

Struggling with event industry trends? Each article below breaks down a real problem event organisers face on this topic and the practical steps to solve it.

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93% of Planners Are Optimistic for 2027, and Cost Per Attendee Is Rising Anyway
Event Industry TrendsIndustry News

93% of Planners Are Optimistic for 2027, and Cost per Attendee Is Rising Anyway

Amex GBT's 2027 forecast: planners are upbeat, costs per attendee are not. Why that lands on your registration page and your software bill.

Henrique B.
Home Alone: 31% of Companies Spend Over $10m on Meetings, and Only 20% Have a Department to Run Them
Conference IndustryEvent Industry Trends

Home Alone: 31% of Companies Spend Over $10m on Meetings, and Only 20% Have a Department to Run Them

Skift's new survey: eleven-person teams, ten-plus events a year, flat budgets and a CFO who wants a number. What it means for your software budget.

Henrique B.
Passport Control: Planners Are Picking 2032 Destinations With 2026 Politics in Mind
Conference IndustryEvent Industry Trends

Passport Control: Planners Are Picking 2032 Destinations with 2026 Politics in Mind

A 45% fall in Canadian attendees, a Singapore meeting that doubled its forecast, and freight up 164%. Destination choice is now a risk register entry.

Henrique B.
Trust Fall: Fans Trust the Platform They Buy From Twelve Times More Than They Trust an AI Recommendation
Event Industry TrendsIndustry News

Trust Fall: Fans Trust the Platform They Buy from Twelve Times More Than They Trust an AI Recommendation

Tixel's new report: 49% of fans trust the platform they buy through, 4% trust AI recommendations, and one in six Australians got scammed. Read with care.

Henrique B.
Round Trip: Edinburgh's Tourist Tax Just Paid Its Festivals Back 25%, Roughly What It Cost Them
Event Industry TrendsIndustry News

Round Trip: Edinburgh's Tourist Tax Just Paid Its Festivals Back 25%, Roughly What It Cost Them

The first UK visitor levy has completed the loop: £1.12m back to festivals that said it cost them £1.25m. What organisers in levy cities should budget for.

Henrique B.
Pride of Place: VidCon Leaves Anaheim After 15 Years to Become a Strand in Someone Else's Festival
Event Industry TrendsExhibitions & Trade Shows

Pride of Place: VidCon Leaves Anaheim After 15 Years to Become a Strand in Someone Else's Festival

VidCon is moving 2,000 miles, changing season and losing its top billing. Four things break when a standalone event becomes a portfolio strand.

Henrique B.
Ring Before You Sing: Rock am Ring Sold 100,000 Tickets Nine Months Out, Mostly Before Announcing the Bands
Event Industry TrendsIndustry News

Ring Before You Sing: Rock Am Ring Sold 100,000 Tickets Nine Months Out, Mostly Before Announcing the Bands

Two sell-out years, one headliner and a fixed price moved 100,000 weekend tickets by September. What a trust-first presale teaches organisers.

Henrique B.
Wembley Way Up: 34 Concerts, 2.5 Million Fans, and the Maths of a Busier Room
Event Industry TrendsIndustry News

Wembley Way Up: 34 Concerts, 2.5 Million Fans, and the Maths of a Busier Room

Wembley grew its concert season 30% without adding a seat. Residencies, more lanes at the gate, and what a per-head fee would do to 2.5 million tickets.

Henrique B.
Every Counter the Money Passes: Kustom's $112m Bet on Owning the Whole Ticket
Event Industry TrendsIndustry News

Every Counter the Money Passes: Kustom's $112m Bet on Owning the Whole Ticket

A live-events producer is buying its own ticketing backend, primary, pricing, resale and all. The checklist to run before your next platform contract.

Henrique B.
Fringe Benefits: 2.8 Million Tickets, and an Argument About Who Pays for Them
Event Industry TrendsIndustry News

Fringe Benefits: 2.8 Million Tickets, and an Argument About Who Pays for Them

The Fringe issued 2,805,395 tickets, then talked about affordability instead. The fee maths behind that, and the CMA rule nobody wrote up.

Henrique B.
Field of Dreams, Funded: Twenty Micro Festivals Get a Free Trade Body Membership
Event Industry TrendsEvent Marketing

Field of Dreams, Funded: Twenty Micro Festivals Get a Free Trade Body Membership

Up to 20 UK festivals under 2,500 capacity get a funded AIF membership and marketing worth up to 5,000 pounds. The deadline is 17 September.

Henrique B.
Just in Time: 37% of Tickets Now Sell Inside the Final Seven Days
Event Industry TrendsEvent Registration

Just in Time: 37% of Tickets Now Sell Inside the Final Seven Days

New platform data says 37% of ticket sales land in the last week, and 60% of those late buyers take a single seat. Your catering deadline just moved.

Henrique B.
Fan Service: The Esports World Cup Sold 175,000 Tickets and Counted Two Million Visits
Event Industry TrendsIndustry News

Fan Service: The Esports World Cup Sold 175,000 Tickets and Counted Two Million Visits

Paris logged eleven visits for every ticket sold. If your event reports one attendance number, you are grading yourself on the smallest part of the exam.

The eventcloud Team
Stand and Deliver: UK Exhibitions Just Put £11.7 Billion on the Board
Event Industry TrendsExhibitions & Trade Shows

Stand and Deliver: UK Exhibitions Just Put £11.7 Billion on the Board

1,154 shows, 6.8 million visitors and £84,493 of economic output per exhibitor. The numbers behind the sector's newest lobbying weapon.

The eventcloud Team
Forge Ahead: 160 Events Just Got a New Owner and Kept Every Name
Event Industry TrendsExhibitions & Trade Shows

Forge Ahead: 160 Events Just Got a New Owner and Kept Every Name

Emerald and Questex now sit under one parent called Forge. Your show name is unchanged. Your renewal terms are the bit worth watching.

The eventcloud Team
Show Me the Money: KKR Just Bought a Piece of BookMyShow
Event Industry TrendsIndustry News

Show Me the Money: KKR Just Bought a Piece of BookMyShow

Five ticketing platforms have changed hands since June. Nobody sends an email saying the fees go up next year, so here are four questions to ask now.

The eventcloud Team
Last Orders: Berlin's Clubs Now Make Three Times More at the Door Than at the Bar
Event Industry TrendsIndustry News

Last Orders: Berlin's Clubs Now Make Three Times More at the Door Than at the Bar

Admission is now 59% of Berlin club income, drinks just 20%. In 2017 it was the other way round. What happens when the ticket becomes the business model.

The eventcloud Team
Now You're Talking: A 100-Year-Old Trade Show Left a 140-Event Portfolio and Grew
Event Industry TrendsExhibitions & Trade Shows

Now You're Talking: A 100-Year-Old Trade Show Left a 140-Event Portfolio and Grew

NY Now grew buyer numbers 5% in its first edition under new owners. The number worth copying is the one underneath it.

The eventcloud Team
Easy Come, Easyfairs: 62 Events Changed Hands in a Single Week
Event Industry TrendsExhibitions & Trade Shows

Easy Come, Easyfairs: 62 Events Changed Hands in a Single Week

Easyfairs closed two deals in one week, adding 62 events. What portfolio scale really costs, and what it means if you run more than one event.

The eventcloud Team
Diary Hard: The World's Biggest Show Organiser Grew 6% and Still Reported Less Money
Event Industry TrendsExhibitions & Trade Shows

Diary Hard: The World's Biggest Show Organiser Grew 6% and Still Reported Less Money

RELX grew Exhibitions revenue 6% underlying in H1 2026 and still reported less money. Here is what a shifting calendar does to a multi-event portfolio.

The eventcloud Team
Musical Chairs Is Over: Event Hiring in the Strangest Job Market in 50 Years
Event Industry TrendsEvent Workforce

Musical Chairs Is Over: Event Hiring in the Strangest Job Market in 50 Years

The job market just hit a 50 year participation low. Five hiring shifts event organisers need to understand, and what to do about each one.

The eventcloud Team
These Go to Eleven: What the UK's New Music Plan Hands Event Organisers
Event Industry TrendsIndustry News

These Go to Eleven: What the UK's New Music Plan Hands Event Organisers

The UK's Turn It Up music plan brings longer event licences, more Temporary Event Notices and rates relief. Here is what organisers actually get.

The eventcloud Team
Champagne Supernova Economics: What Britain's Record £11.2 Billion Music Tourism Year Teaches Event Organisers
Event Industry TrendsEvent Marketing

Champagne Supernova Economics: What Britain's Record £11.2 Billion Music Tourism Year Teaches Event Organisers

A record 24.7 million music tourists spent £11.2 billion in the UK last year. What the boom, and the festival die-off behind it, means for organisers.

The eventcloud Team
Order, Order: MPs Just Called the UK's Event Support Cuts Utterly Irrational
Conference IndustryEvent Industry Trends

Order, Order: MPs Just Called the UK's Event Support Cuts Utterly Irrational

Parliament's CMS Committee backs a national business events strategy and slams cuts to VisitBritain's events team. What the report means for organisers.

The eventcloud Team
Suits You: What Hyve Buying a Three-Year-Old Legal Event Means for Organisers
Conference IndustryEvent Industry Trends

Suits You: What Hyve Buying a Three-Year-Old Legal Event Means for Organisers

A three-year-old legal event just fielded three buyout offers and sold to Hyve. Why founder-led events with senior audiences are acquisition catnip.

The eventcloud Team
Sew Far, Sew Good: The Bayeux Tapestry Just Broke the British Museum's Box Office
Event Industry TrendsIndustry News

Sew Far, Sew Good: The Bayeux Tapestry Just Broke the British Museum's Box Office

80,000 in the queue and £2.5m in a day: the Bayeux Tapestry just gave the British Museum its biggest ticketing day ever. Lessons for organisers inside.

The eventcloud Team
The Double Squeeze: Two Big Surveys Just Confirmed What Every Event Organiser Already Knew
Event Industry TrendsIndustry News

The Double Squeeze: Two Big Surveys Just Confirmed What Every Event Organiser Already Knew

Two industry surveys dropped this week, and together they tell the same story: flat budgets, rising ROI demands, and a talent recruitment crisis squeezing the events sector from both ends.

The eventcloud Team
Block Party Flop: What the World Cup Hotel Crisis Teaches Every Event Organiser
Event Industry TrendsIndustry News

Block Party Flop: What the World Cup Hotel Crisis Teaches Every Event Organiser

FIFA blocked thousands of hotel rooms for the World Cup, then cancelled 70-80% of them. The fallout has lessons for every event organiser managing room blocks.

The eventcloud Team
Going, Going, Gone: The Great British Festival Die-Off and What It Means for Every Event Organiser
Event Industry TrendsIndustry News

Going, Going, Gone: The Great British Festival Die-Off and What It Means for Every Event Organiser

20 UK festivals cancelled or postponed in 2026. The economics squeezing independent festivals are the same ones hitting every event organiser. Here is what to take from it.

The eventcloud Team
One in Four: NOWIE's New Survey and What It Means for Event Organisers
Event Industry TrendsIndustry News

One in Four: NOWIE's New Survey and What It Means for Event Organisers

A landmark new survey is shining a light on safety and accountability for women in the £60bn events industry. Here is what every organiser needs to know.

The eventcloud Team
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