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Exhibitions & Trade Shows

Every article tagged Exhibitions & Trade Shows from the eventcloud blog.

Struggling with exhibitions & trade shows? Each article below breaks down a real problem event organisers face on this topic and the practical steps to solve it.

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Informa Buys Clarion for £2.24 Billion: What Bigger Event Groups Mean for Everyone Else
Conference IndustryExhibitions & Trade Shows

Informa Buys Clarion for £2.24 Billion: What Bigger Event Groups Mean for Everyone Else

Informa is buying Clarion Events. Here is what a bigger buyer in B2B events does to supplier pricing for everyone who is not a giant.

Henrique B.
Moving House(wares): A 66-Year Chicago Trade Show Swaps Its Booths for Year-Round Showrooms
Exhibitions & Trade ShowsIndustry News

Moving House(wares): A 66-Year Chicago Trade Show Swaps Its Booths for Year-Round Showrooms

The Inspired Home Show leaves McCormick Place for AmericasMart Atlanta in 2028, with half its floor in permanent showrooms. Here's what moves with it.

Henrique B.
Full House in Berlin: IFA Counted 240,000 Visitors, and Every One of Them Is a Line on Somebody's Invoice
Event RegistrationExhibitions & Trade Shows

Full House in Berlin: IFA Counted 240,000 Visitors, and Every One of Them Is a Line on Somebody's Invoice

IFA 2026 grew 9% to 240,000 visitors. Lovely headline. Now work out which of those records your registration platform would have billed you for.

Henrique B.
Heavy Metal Maths: IMTS Registered 80,697 People Before the Doors Opened, and Published the Ratio That Matters
Event RegistrationExhibitions & Trade Shows

Heavy Metal Maths: IMTS Registered 80,697 People Before the Doors Opened, and Published the Ratio That Matters

IMTS 2026 opened with 80,697 registrants and a forecast above 90,000. The number exhibitors care about is 142 visitors per 100 booth staff. Copy it.

Henrique B.
Pride of Place: VidCon Leaves Anaheim After 15 Years to Become a Strand in Someone Else's Festival
Event Industry TrendsExhibitions & Trade Shows

Pride of Place: VidCon Leaves Anaheim After 15 Years to Become a Strand in Someone Else's Festival

VidCon is moving 2,000 miles, changing season and losing its top billing. Four things break when a standalone event becomes a portfolio strand.

Henrique B.
Stand and Deliver: UK Exhibitions Just Put £11.7 Billion on the Board
Event Industry TrendsExhibitions & Trade Shows

Stand and Deliver: UK Exhibitions Just Put £11.7 Billion on the Board

1,154 shows, 6.8 million visitors and £84,493 of economic output per exhibitor. The numbers behind the sector's newest lobbying weapon.

The eventcloud Team
Forge Ahead: 160 Events Just Got a New Owner and Kept Every Name
Event Industry TrendsExhibitions & Trade Shows

Forge Ahead: 160 Events Just Got a New Owner and Kept Every Name

Emerald and Questex now sit under one parent called Forge. Your show name is unchanged. Your renewal terms are the bit worth watching.

The eventcloud Team
Now You're Talking: A 100-Year-Old Trade Show Left a 140-Event Portfolio and Grew
Event Industry TrendsExhibitions & Trade Shows

Now You're Talking: A 100-Year-Old Trade Show Left a 140-Event Portfolio and Grew

NY Now grew buyer numbers 5% in its first edition under new owners. The number worth copying is the one underneath it.

The eventcloud Team
Gate Expectations: A Trade Show Just Grew 41% in a Single Edition
Event RegistrationExhibitions & Trade Shows

Gate Expectations: A Trade Show Just Grew 41% in a Single Edition

Farnborough drew 141,580 visitors, up 41% show on show. The marketing win is obvious. The registration and check-in maths is the part nobody posts.

The eventcloud Team
Easy Come, Easyfairs: 62 Events Changed Hands in a Single Week
Event Industry TrendsExhibitions & Trade Shows

Easy Come, Easyfairs: 62 Events Changed Hands in a Single Week

Easyfairs closed two deals in one week, adding 62 events. What portfolio scale really costs, and what it means if you run more than one event.

The eventcloud Team
Margin Call: The 55% Profit Club Has a 200,000 Square Foot Door Policy
Exhibitions & Trade ShowsIndustry News

Margin Call: The 55% Profit Club Has a 200,000 Square Foot Door Policy

CEIR says large trade shows post 55% net margins. The small print, and what it tells every organiser about which event costs actually dilute with scale.

The eventcloud Team
Diary Hard: The World's Biggest Show Organiser Grew 6% and Still Reported Less Money
Event Industry TrendsExhibitions & Trade Shows

Diary Hard: The World's Biggest Show Organiser Grew 6% and Still Reported Less Money

RELX grew Exhibitions revenue 6% underlying in H1 2026 and still reported less money. Here is what a shifting calendar does to a multi-event portfolio.

The eventcloud Team
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