Swoogo, Bizzabo and eventcloud all advertise unlimited events and registrations, so none of them bills you per ticket. They bill by seat instead. Swoogo Professional is USD 11,800 a year with one full and one reporting user. Bizzabo starts at USD 17,999 a year for a three-user minimum. eventcloud is USD 125 per user per month, or USD 1,250 per user per year, from one user.
What does "unlimited registrations" actually mean?
It means usage is not the billing unit. If a platform charges per ticket, the bill climbs with every sale, and "unlimited" is a polite fiction because the meter is always running. On a seat-priced platform you can sell 500 tickets or 50,000 and the invoice does not move, which is the only honest sense of the word.
That makes the useful question a different one: what is the meter, and where is its floor? Once usage is free, the money question becomes how many people need a login, how long you are locked in, and which features sit behind add-ons.
What does each platform bill instead of tickets?
Each of the three prices a seat, but the seats are very different objects. Swoogo's pricing page lists Professional at USD 11,800 a year with one full user and one reporting user, unlimited events and registrations, and no cap on registrants. It does not publish the cost of additional seats, and add-ons such as Go Onsite Pro, mobile event apps, single sign-on and extra custom domains are listed without prices.
Bizzabo's pricing page shows the Event Experience OS at USD 499 per user per month, billed annually, with a three-user minimum and a stated starting price of USD 17,999 a year. Unlimited events and registrations are included, while virtual events, a sponsor portal, networking, API access and SSO are listed as add-ons without prices.
eventcloud's pricing page lists the Team plan at USD 125 per user per month, or USD 1,250 per user per year, with unlimited events, tickets and registrations, QR check-in, printable badges and your own Stripe account. There is a minimum of one user, and payments go through Stripe, which charges its own processing fees outside the subscription.
What does the same event cost at 500, 5,000 and 50,000 tickets?
For the three seat-priced platforms, the answer is the same number three times. For two per-ticket platforms, shown for contrast, it climbs. All figures are platform fees only, read from each vendor's pricing page on 13 October 2026, before tax, card processing and add-ons. Humanitix is calculated on a USD 50 ticket, and Ticket Tailor is in pounds.
| Platform | What is metered | 500 tickets | 5,000 tickets | 50,000 tickets | Ten seats, annual |
|---|---|---|---|---|---|
| eventcloud Team | Users | USD 1,250 (one user) | USD 1,250 (one user) | USD 1,250 (one user) | USD 12,500 |
| Bizzabo Event Experience OS | Users, three minimum | USD 17,999 (three users) | USD 17,999 (three users) | USD 17,999 (three users) | USD 59,880 at the listed rate |
| Swoogo Professional | Users, one full plus one reporting | USD 11,800 | USD 11,800 | USD 11,800 | Not published |
| Ticket Tailor pay as you go | Paid tickets | GBP 300 | GBP 3,000 | GBP 30,000 | Not applicable |
| Humanitix standard | Paid tickets | USD 1,020 | USD 10,200 | USD 102,000 | Not applicable |
The Bizzabo ten-seat figure is simple arithmetic on the listed rate (499 x 10 x 12), not a quote. The two per-ticket rows use USD 2.04 per USD 50 ticket for Humanitix (2.1% plus USD 0.99) and GBP 0.60 per paid ticket for Ticket Tailor, excluding VAT.
Where does the seat count start to bite?
A seat-priced model rewards small teams and punishes large ones, so look at your headcount before you look at your attendance. At one user, eventcloud is USD 1,250 a year. At three users it is USD 3,750, which is where Bizzabo's floor begins at USD 17,999. At ten users the same arithmetic gives USD 12,500 against roughly USD 59,880 at Bizzabo's listed rate, though Bizzabo includes products eventcloud does not have, which the next section covers.
What Would Zero Booking Fees Save You?
eventcloud charges a flat subscription, not a cut of every ticket. Compare it with what your current platform takes.
Swoogo is the hardest to model because extra seats are not on the page. If more than two people need to build forms, run check-in or read reports, ask for a written seat quote before you compare.
What unlimited does not mean at eventcloud
Being straight about the edges is the point of this article. eventcloud's unlimited covers usage: events, tickets and registrations. It is not unlimited users, since you pay per user from one. It is not unlimited features, because white-label branding is part of the Enterprise plan rather than Team, and Enterprise is priced by quote on the Enterprise page.
It is also an in-person product. Bizzabo's add-on list includes virtual events, networking and a branded app, and Swoogo sells mobile event apps, so if those are on your checklist, the extra cost buys something real. Registration lists leave as Excel (.xlsx) files, and Stripe is the only integration it has.
Does the billing period change the comparison?
It changes how much risk you carry. Bizzabo's FAQ says an annual subscription is required, and Swoogo prices Professional per year, so both ask you to commit to twelve months before your first event goes live. eventcloud lists a monthly rate of USD 125 per user (USD 1,500 over a year) and an annual rate of USD 1,250, so you can start monthly, see whether the maths holds, and switch when you are sure.
The flip side matters just as much. On eventcloud, data is kept for 14 days after a subscription ends and then deleted, so export your registration lists before you cancel. A flat fee is easy to live with, but it still deserves an exit plan.
Why does the meter matter more than the headline?
Because the meter decides how your bill behaves when something changes. A per-ticket platform gets more expensive when your event succeeds, which is a strange thing to reward. A seat-priced platform gets more expensive when your team grows, which you can see coming and plan for. That predictability is the real product, and it is why the same unlimited headline can hide very different budgets.
Who this is not for
eventcloud does not do virtual or hybrid events. If most of your programme happens on a screen with a studio-grade production layer behind it, Bizzabo or vFairs will serve you better. Stripe is the only integration eventcloud has. If your team lives in a CRM and expects registrations to sync into it automatically, budget a manual step.
It is also not the right answer for a team of fifty that all need a login every day without a quote conversation, because per-user pricing adds up and Enterprise pricing is by quote. Check your seat count honestly first.
How to compare any platform that says unlimited
Ask four questions: what is the billing unit, what is the minimum number of units, which of the features you need sit behind add-ons, and what happens to the price when your team grows rather than your audience. Write the answers in a table like the one above and the real cost of unlimited stops being a mystery.
If the answers point to a small team running in-person events, the eventcloud pricing page and the side-by-side pages for Swoogo and Bizzabo show the same numbers with fewer words.
