The eventcloud blog

Ideas & Stories for Running Better Events.

Playbooks, product news and hard-won lessons from the world of unlimited ticketing.

Event organisers wrestle with rising per-ticket fees, clunky registration flows and attendee no-shows. Every article here tackles one of those problems with practical fixes — fee breakdowns, platform comparisons, engagement tactics and product news.

Demo Ergo Sum: An Accreditation Platform Just Deleted the Sales Call
★ Featured
Event RegistrationEvent TechIndustry News

Demo Ergo Sum: An Accreditation Platform Just Deleted the Sales Call

The eventcloud Team

The Event Verse has opened AccredTix to everyone with a free tier, no demo call and setup in ten minutes. Why that precedent matters to organisers.

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Grounds for Concern: The Australian Open Just Capped Its Best Value Ticket
Industry NewsTicketing Industry

Grounds for Concern: The Australian Open Just Capped Its Best Value Ticket

The Australian Open will cap daily ground pass sales for the first time in 2027. What capped entry means for timed entry ticketing at your event.

The eventcloud Team
How to Handle a Sold-Out Event: Waitlists, Releases and Upgrades
Streamlined Ticketing

How to Handle a Sold-Out Event: Waitlists, Releases and Upgrades

A sold-out event is demand, not a dead end. How to run a waitlist that converts, release seats without chaos, and turn a full house into upgrades.

The eventcloud Team
Event Software With Unlimited Events and Attendees Included: What 'Unlimited' Actually Buys You
Streamlined Ticketing

Event Software With Unlimited Events and Attendees Included: What 'Unlimited' Actually Buys You

Not every platform means the same thing by 'unlimited'. Here is what the word should mean and how to tell real unlimited from the fine print.

The eventcloud Team
Event Management Platform With Built-In Promo Codes and Ticket Tiers: A Practical Setup Guide
Marketing for Events

Event Management Platform With Built-In Promo Codes and Ticket Tiers: A Practical Setup Guide

How to build promo codes and ticket tiers that create urgency, protect your headline price, and tell you which channel actually drove the sale.

The eventcloud Team
Diary Hard: The World's Biggest Show Organiser Grew 6% and Still Reported Less Money
Event Industry TrendsExhibitions & Trade Shows

Diary Hard: The World's Biggest Show Organiser Grew 6% and Still Reported Less Money

RELX grew Exhibitions revenue 6% underlying in H1 2026 and still reported less money. Here is what a shifting calendar does to a multi-event portfolio.

The eventcloud Team
Running Many Events a Year: One Platform or Several?
Event Planning Tips

Running Many Events a Year: One Platform or Several?

Running many events a year? How to decide between one platform or several, the fragmentation tax, and the pricing model that fits multi-event teams.

The eventcloud Team
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